Portfolio Life .net

Earth2Tech had a post: All Global Warming Is Local.

And there’s a different post: Kill a Bug, Spare the Planet

…SpringStar, a nine-year-old start-up based outside of Seattle, has developed an array of earth-friendly products for home and agricultural use that are built around natural insect attractants and adhesive traps instead of poisons. Specific traps are available for everything from cockroaches to mosquitoes to garden slugs….

Meanwhile digital divide network posts:How the USA Can Cut 28% of Greenhouse Gases
They don’t link to the report but a New York Times article does - it’s a McKinsey report located here (pdf).

And we begin by beginning. And hoping for building momentum quickly.

A blog I track led me to another blog’s entry with an interesting title, 50 Green Tips for Earth Day and Beyond.

And guess what, that’s on a very well done blog site for women.
Have a look.

I bought some books recently. Yeah, been quiet on the blog front as I noodled through some ideas. Project management, global warming, making a difference - small stuff like that.

Today I picked up:

Cool It: The Skeptical Environmentalist’s Guide to Global Warming

He states:

The argument in this book is simple.
1. Global warming is real and man-made.….
2. Statements about the strong, ominous, and immediate consequences of global warming are often wildly exaggerated, and this is unlikely to result in good policy.
3. We need simpler, smarter, and more efficient solutions for global warming rather than excessive if well-intentioned efforts. Large and very expensive CO2 cuts made now will have only a rather small and insignificant impact far into the future.
4. Many other issues are much more important than global warming. We need to get our perspective back. There are many more pressing problems in the world, such as hunger, poverty, and disease. By addressing them, we can help more people, at lower cost, with a much higher chance of success than by pursuing drastic climate policies at a cost of trillions of dollars.

That’s where I read to before buying the book.

And this weekend I opened a stock brokerage trading account. Again. Online.
The idea being to save for retirement. But then I began reading a book I’d run across!
And picking out stocks to track!

The Clean Tech Revolution: The Next Big Growth and Investment Opportunity
And the whole thing began to come together.

But it begins with a thought I ran across. Well… I read someone else’s thought and went aha!

Actually, what I read was on Steve Krug’s website - a sample chapter of his book.
While he’s talking about webdesign, its really about how we humans tend to work - tend to think.

Fact of life #1: We don’t read pages. We scan them.
Fact of life #2: We don’t make optimal choices. We satisfice.
Fact of life #3: We don’t figure out how things work. We muddle through.

Sounds a bit like how we “deal” with global warming doesn’t it?

As in, we satisfice, muddle through as we scan the scary headlines.
And accomplish next to nothing.
Well, maybe Bjorn Lomborg left breadcrumbs we can follow as we muddle through, satisficing.